The Creative Culture Guide
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East Is East

Sustainable food company.

East is East is a dream borne from the minds and hearts of Mustafa and Razaviah, siblings of Afghan descent. Escaping Afghanistan as a family during the soviet war, they relocated in India and traveled throughout the country absorbing the culture through it's language, art and cuisine.

Upon migrating to Canada, their immigrant experience confirmed to them the importance of creating spaces where a vibrant cultural exchange between East and West could take place. Wanting to break beyond the conventional ethnic restaurants they encountered in Canada, they created East is East as a hub for strong men and women of diverse cultures to feel at home in a place that was beyond boundaries.

The fusion approaches to food, ambiance, music and art all contribute to creating a sense of universality while retaining the essence of the Eastern heritage that the owners have brought with them to this land. Appreciating the growing movement of lifestyles of health and sustainability, East is East consciously integrates local and organic food into the menu, has harvested sustainable materials for restaurant interiors, and works to decrease its carbon footprint with small steps in the right direction.


Keywords
Middle Eastern Restaurant, Indian Restaurant, Vegetarian/Vegan Restaurant, Organic